sh777 Privacy Policy

1. Introduction

sh777 Casino is an online gaming platform built specifically for Filipino players, offering live dealer games, video slots, fishing arcade games, bingo, lottery, and sports betting — all accessible through a single peso-denominated account. As part of operating this platform, sh777 necessarily collects and processes certain personal information about the people who use it.

We take our responsibility as a data controller seriously. This Privacy Policy has been written to be as clear and straightforward as possible, so that every sh777 player — whether you're based in Manila, Cebu, Davao, Quezon City, or anywhere else in the Philippines — fully understands how your information is handled from the moment you visit our site to the moment you close your account.

This policy is governed by Republic Act No. 10173, the Data Privacy Act of 2012 of the Philippines, and its implementing rules and regulations. sh777 is committed to full compliance with this law and with the guidelines issued by the National Privacy Commission (NPC).

2. Who We Are

For the purposes of this Privacy Policy, the data controller responsible for your personal information is sh777 Casino, operating the platform accessible at sh777.live. sh777 is the entity that determines the purposes and means of processing your personal data.

If you have any questions about how sh777 handles your personal data, or if you wish to exercise any of your data rights, you can reach our Data Protection Officer (DPO) by emailing: [email protected]

3. Personal Data We Collect

sh777 collects only the personal data that is necessary for the purposes described in this policy. The categories of personal data we collect are set out in the table below.

Category	Examples	Purpose
Identity Data	Full legal name, date of birth, government ID number	Account registration, KYC verification, age verification
Contact Data	Email address, mobile number, residential address	Account communication, OTP delivery, support
Financial Data	GCash number, PayMaya account, BPI/BDO/Metrobank account name	Deposit and withdrawal processing, AML compliance
Transaction Data	Deposit history, withdrawal history, bet history, game results	Account management, dispute resolution, regulatory reporting
Technical Data	IP address, device type, browser type, operating system, session logs	Platform security, fraud prevention, technical support
Usage Data	Pages visited, games played, session duration, click patterns	Platform improvement, personalization, responsible gaming monitoring
Communications Data	Live chat transcripts, support ticket content, email correspondence	Customer support, dispute resolution, quality assurance
Verification Documents	Copies of government-issued IDs, proof of address, payment method screenshots	KYC compliance, withdrawal verification

4. How We Collect Your Data

4.1 Directly From You

The majority of the personal data sh777 holds about you is provided directly by you during the following interactions:

• Completing the sh777 account registration form
• Submitting KYC verification documents
• Making a deposit or requesting a withdrawal
• Contacting our customer support team via live chat or email
• Participating in promotions, surveys, or competitions
• Setting responsible gaming preferences such as deposit limits or self-exclusion

4.2 Automatically

When you visit sh777.live or use the sh777 platform, certain technical data is collected automatically through cookies, server logs, and similar tracking technologies. This includes your IP address, device identifiers, browser type, and session activity. See Section 11 for more detail on our use of cookies.

4.3 From Third Parties

In some cases, sh777 may receive personal data about you from third parties, including:

• Identity verification service providers who confirm the authenticity of your submitted documents
• Payment processors such as GCash and PayMaya, who confirm transaction status and account ownership
• Fraud prevention and anti-money laundering screening services
• Regulatory authorities, where required by law

5. How We Use Your Personal Data

sh777 uses your personal data for the following purposes:

• Account Management: Creating and maintaining your sh777 account, verifying your identity, and managing your account settings and preferences.
• Service Delivery: Enabling you to access and play games, make deposits and withdrawals, and use all features of the sh777 platform.
• Payment Processing: Processing deposits and withdrawals via GCash, PayMaya, BPI, BDO, and Metrobank in Philippine Peso (₱).
• Regulatory Compliance: Meeting our obligations under Philippine gaming regulations, anti-money laundering laws, and the Data Privacy Act of 2012, including KYC verification and transaction monitoring.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, cheating, bonus abuse, and unauthorized account access.
• Responsible Gaming: Monitoring gameplay patterns to identify potential problem gambling behavior and administering player protection tools such as deposit limits and self-exclusion.
• Customer Support: Responding to your inquiries, resolving disputes, and providing technical assistance.
• Platform Improvement: Analyzing usage data to improve the sh777 platform, fix bugs, and develop new features.
• Marketing Communications: Sending you promotional offers, bonus notifications, and platform updates — but only where you have given your explicit consent to receive such communications.

6. Legal Basis for Processing

Under the Data Privacy Act of 2012, sh777 must have a lawful basis for processing your personal data. The legal bases we rely on are:

• Contractual Necessity: Processing that is necessary to perform the contract between you and sh777 — i.e., to operate your account and deliver the gaming services you have signed up for.
• Legal Obligation: Processing that is required to comply with Philippine law, including anti-money laundering regulations, gaming regulations, and tax reporting obligations.
• Legitimate Interests: Processing that is necessary for sh777's legitimate business interests, such as fraud prevention, platform security, and improving our services — provided these interests are not overridden by your rights and interests.
• Consent: Processing for marketing communications and non-essential cookies, where you have given your explicit, freely given, and informed consent. You may withdraw this consent at any time.

7. Sharing Your Personal Data

sh777 does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. We share your data only in the following limited circumstances:

7.1 Service Providers

sh777 works with carefully selected third-party service providers who process personal data on our behalf under strict data processing agreements. These include identity verification providers, payment processors (GCash, PayMaya, BPI, BDO, Metrobank), fraud prevention services, cloud hosting providers, and customer support platform providers. All service providers are contractually required to process your data only for the purposes specified by sh777 and to maintain appropriate security standards.

7.2 Regulatory and Legal Authorities

sh777 may be required to disclose your personal data to Philippine regulatory authorities, law enforcement agencies, or courts where required by law or where disclosure is necessary to protect the rights, property, or safety of sh777, its players, or the public. This includes reporting obligations under Philippine anti-money laundering laws.

7.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of sh777's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any changes to this Privacy Policy that result from it.

8. Data Retention

sh777 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

• Account Data: Retained for the duration of your account and for a minimum of five (5) years after account closure, as required by Philippine anti-money laundering regulations.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction.
• KYC Documents: Retained for a minimum of five (5) years after the end of the business relationship.
• Customer Support Records: Retained for three (3) years from the date of the last interaction.
• Marketing Consent Records: Retained until you withdraw your consent, plus one (1) year thereafter as evidence of the consent.
• Technical and Usage Data: Retained for up to two (2) years from collection, unless required for longer for security or legal purposes.

When personal data is no longer required, sh777 will securely delete or anonymize it in accordance with our internal data disposal procedures.

9. Data Security

sh777 implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, or disclosure. These measures include:

• TLS (Transport Layer Security) encryption for all data transmitted between your device and sh777's servers
• AES-256 encryption for sensitive data stored at rest, including financial data and identity documents
• Multi-factor authentication options for player accounts
• Regular security audits and penetration testing of the sh777 platform
• Strict access controls ensuring that only authorized sh777 personnel can access personal data, on a need-to-know basis
• Employee training on data protection and information security best practices
• Incident response procedures for detecting, reporting, and managing personal data breaches

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, sh777 will notify the National Privacy Commission and affected players in accordance with the requirements of the Data Privacy Act of 2012.

While sh777 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your account secure — please use a strong, unique password for your sh777 Login and never share your credentials with anyone.

10. Your Data Rights

Under the Data Privacy Act of 2012, you have the following rights in relation to your personal data held by sh777:

• Right to Be Informed: You have the right to be informed about how your personal data is collected and processed — which is the purpose of this Privacy Policy.
• Right of Access: You have the right to request a copy of the personal data sh777 holds about you, along with information about how it is being used.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data sh777 holds about you.
• Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to sh777's legal retention obligations.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though sh777 may be able to demonstrate compelling grounds to continue processing.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller where technically feasible.
• Right to Lodge a Complaint: If you believe sh777 has not handled your personal data in accordance with the Data Privacy Act of 2012, you have the right to lodge a complaint with the National Privacy Commission of the Philippines.

To exercise any of these rights, please contact our Data Protection Officer at: [email protected]. sh777 will respond to all data rights requests within fifteen (15) business days of receipt. We may need to verify your identity before processing your request.

11. Cookies & Tracking Technologies

11.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. sh777 uses cookies and similar tracking technologies (such as web beacons and local storage) to make the platform function correctly, to remember your preferences, and to understand how players use the site.

11.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the sh777 platform to function. They enable core features such as account login, session management, and security. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your preferences — such as your preferred language, display settings, and responsible gaming tool configurations — to provide a more personalized experience.
• Analytics Cookies: These cookies collect anonymized information about how players use sh777, such as which pages are visited most frequently and how long sessions last. This data helps us improve the platform. Analytics cookies are only placed with your consent.
• Marketing Cookies: These cookies track your activity to enable sh777 to deliver relevant promotional content. Marketing cookies are only placed with your explicit consent.

11.3 Managing Cookies

You can manage your cookie preferences through the cookie consent banner displayed when you first visit sh777.live, or through your browser settings. Please note that disabling strictly necessary cookies will affect the functionality of the sh777 platform and may prevent you from accessing certain features.

12. Minors & Age Restriction

If sh777 discovers that personal data has been collected from a person under the age of 21, that account will be immediately closed, all associated funds will be forfeited, and the personal data will be securely deleted. If you believe that sh777 may have inadvertently collected data from a minor, please contact us immediately at [email protected].

sh777 uses age verification as part of the KYC process to confirm that all registered players meet the 21+ age requirement before they are permitted to deposit or play for real money.

13. Changes to This Privacy Policy

sh777 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When we make material changes to this policy, we will notify registered players via email or via an in-platform notification at least 7 days before the changes take effect, where practicable.

The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how sh777 protects your personal data. Your continued use of the sh777 platform after any update constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to sh777's handling of your personal data, please contact our Data Protection Officer:

• Email: [email protected]
• Live Chat: Available 24/7 from within the sh777 platform

If you are not satisfied with sh777's response to your data privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. For more information about your rights under the Data Privacy Act of 2012, visit the NPC's official resources.

For questions about responsible gaming tools and player protection, please visit our Responsible Gaming page. For general platform questions, visit our FAQ page.